The highest quality of Superba™ Krill comes from a controlled supply chain, from the point of harvest to production, and finally to the consumer. The krill is processed immediately once on board and the GPS system of the vessels allow us to track the exact coordinates of each and every batch of krill.
The Southern Ocean
Superba Krill Oil is exclusively extracted from Eupausia superba, a key species in the Antarctic ecosystem that feeds directly on phytoplankton (algae), which serves as its source of Omega-3s and protein. Algae is also rich in astaxanthin, a potent antioxidant that gives Superba its distinctive red color and, more importantly, acts as a natural protection against oxidation of the Omega-3 content.
The Restricted AREA 48
Commercial krill harvesting in Antarctica mainly takes place in Area 48 and is strictly regulated by the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR). Only 0.3% of the biomass stock in Area 48 is harvested annually.
Lower Is Safer
Due to their low position in the food chain, and the living environment of the cleanest water on earth, krill are virtually free of heavy metals and mercury, unlike other marine sources of Omega-3s. Moreover, it is a renewable, abundant, and sustainable source, as one of the largest biomasses on earth.
Future Of The Environment
There are opportunities to become even more sustainable. Our supply chain recently invested in a more environmentally-friendly fishing vessel as the first step toward improving operations. Such steps are in consideration of the environment, help us to reduce our impact, and facilitate our business in a low-carbon economy.